Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Develop and maintain search engine marketing through PPC, Pay per Lead etc.
Competent and experienced in designing PPC campaigns on popular search engines.
Responsible for formulating a cohesive policy for call generation for various campaigns through various media.
Optimize campaigns on Google.
Maintain partnerships with PPC ad platforms and vendors
Set-up PPC campaigns across Google AdWords (primary) and Facebook Ads
Maintain and optimize existing client PPC advertising accounts.
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Must have managed at least 3 Google AdWords client accounts simultaneously for 6+ months; preferably mature accounts with substantial ad spend
A keen knowledge of effective SEM media buying strategies which are contingent upon achieving a target CPA
Successful conversion-based media buying with Facebook and/or through Googles Search/Display network
Keyword research and the ability to quickly identify keyword themes (strong understanding of the English language to identify potential high converting keywords and keyword themes)
Strong understanding of mobile advertising, including call-only ads (click to call)
Google Remarketing/Retargeting with experience setting up and optimizing user audiences
The strong skill level in data analysis, strong ability to make educated decisions based on data
Knowledge of AdWords Editor
Comfort using Microsoft Excel to analyze pay per click advertising data
If interested share your CV on firstname.lastname@example.org mark cc- email@example.com with your basic details like experience, CTC, Notice period and current location. or apply online